Advertising: Mock ‘Penguin Books’ Campaign

Penguin Books

OK, so at university I studied Marketing, Advertising and Public Relations and in my second year, I was tasked through a unit of mine, to create an advertisement for Penguin Books.

It got a good response and subsequently, despite its flaws, I (mostly) like it.

So, I hope you do, too.

Brief

To shoot an original and creative 30 second TVC to persuade a younger target audience to pick up hard copy Penguin Books (Overall filmic quality is secondary to the idea).

Challenge

Hard copy Penguin Books have declined in sales in recent years.

Insight

People love to follow a good story and aspire┬áto be intelligent. However, many don’t know where to start when beginning the journey of literacy. Penguin books is a place where people can go to improve themselves through increased intelligence and imagination, with a great story.

Solution

Penguin books has been inspiring people the world over for years. Therefore, younger generations should inspire their creativity also through gaining an understanding of the “classics”.

 

 

Like this? Then ‘like’ and ‘share’ it!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s